3. HOW DATA FLOWS ACROSS OUR SYSTEM

We collect:

• Provided Information: Name, contact details, address, billing details, login/account credentials.

• Automatically Collected Data: IP address, geo-location, browser/device info, and usage behavior on our website or app.

• Cloud-Synced Data: Encrypted video clips, logs, user configurations, and diagnostics.

• Third-Party Sources: Public data from platforms like social media, subject to your settings.

4. ROLES & RESPONSIBILITIES 

A. Audenco'’s Role:

As a Data Processor:

• We process data only per Client instructions.

• We implement robust encryption, access controls, and security audits.

• We notify Clients of data breaches impacting their data.

As a Data Controller (for anonymized/aggregated data only):

• We act as a Controller for anonymized system data used to improve our AI models.

• We comply with applicable privacy laws (e.g., GDPR, CCPA) and act ethically.

B. Client’s Role

As Data Controller & Fiduciary

• Legal Compliance: Clients must ensure their collection and use of Personal Data complies with all applicable laws (e.g., obtaining consent, ensuring transparency).

• End-User Transparency: Clients must disclose how our products process data in their own privacy policies.

• Security: Clients are responsible for securing their systems accessing our APIs/software.

• Fiduciary Duty: Clients must prioritize end-user privacy rights (e.g., facilitating access, correction, deletion, and opt-out requests).

• Responsible Configuration: Clients are advised to use edge anonymization features to minimize privacy risks where applicable.

• Data Flow Mapping: Clients should document where Personal Data is sent within their records (e.g., camera → cloud → app).

5. LAWFUL BASIS FOR PROCESSING (If Audenco acts as Controller)  

When we process Personal Data on our own behalf, we rely on:

• Consent: Where you provide clear permission.

• Performance of Contract: Data is required to deliver our services.

• Legal Obligation: Compliance with applicable laws.

• Legitimate Interest: For service improvement, provided it does not override your rights.

• Vital/Public Interest: If applicable, for public safety or vital emergencies.

6. HOW WE USE THIS INFORMATION  

We use your information to:

• Deliver and support our hardware, APIs, and software services.

• Set up and manage accounts, process payments and warranties.

• Enable video and AI features, facilitate device registration.

• Generate analytics, deliver user-facing reports and system logs.

• Send product updates, marketing materials (with consent), and respond to inquiries.

• Improve platform performance, personalization, and system reliability.

• Detect fraud, secure systems, and comply with legal obligations.

 17. FACE DETECTION VS. FACE RECOGNITION 

Audenco is committed to privacy-first design in all of our AI camera products and services. To clarify, our systems do not perform Facial Recognition.

Audenco products use Face Detection only to enable anonymous people tracking and analytics. We never perform or support Facial Recognition in our standard offerings, ensuring that all data remains anonymous and non-identifiable by design.

Face Detection (Used by Audenco)  

• What it is: Identifies the presence of a face in the camera view without identifying who it belongs to.

• How we use it:

• We use face and person detection purely to understand when and where a person appears in the scene.

• Our algorithms assign a tracking ID (a random, temporary number) to track movement across frames — this ID is not tied to any personally identifiable information.

• We may also use demographic estimation algorithms (e.g., age group, gender, mood) to generate aggregated metadata for audience analytics. This information is fully anonymized and statistical in nature.

Face Recognition (Not Used by Audenco)  

• What it is: Matches a detected face against a database to identify or verify the identity of an individual.

• What we don’t do:

• We do not match faces against any stored identities or databases.

• We do not collect, store, or process biometric identifiers or facial templates.

Anonymized Metadata  

• All metadata generated by our system — including demographic estimates and tracking IDs — is numerical and anonymized.

• This data cannot be linked back to an individual and is used only for system analytics, performance insights, or aggregated reporting.

7. DATA SHARING & THIRD PARTIES  

• Sub-Processors: We work with secure third-party vendors including AWS (cloud infrastructure), Razorpay (payments), and Zoho (CRM/helpdesk). A list of sub-processors is available here.

• Legal Requirements: Data may be disclosed under court orders, subpoenas, or to protect rights and safety.

• Never Sold: We do not sell your Personal Data to advertisers or data brokers.

• Business Transfers: In case of a merger or acquisition, data may be transferred as part of the business assets.

8. DATA SECURITY  

Audenco maintains industry-standard security practices and we are continuously improving it:

• Encryption: TLS for data in transit; AES for data at rest.

• Edge Security: Cameras ship with secure protocols for access.

• IT Safeguards: Continuous monitoring, firewalls, vulnerability management.

9. DATA RETENTION  

• Client Data: Deleted per Client instructions or after project termination (unless under legal hold).

• Cloud Backups: Retained for 30 days for disaster recovery.

• Anonymized Data: Retained indefinitely for system optimization and AI model training.

• Access to your personal data.

• Correction or deletion of inaccurate data.

• To opt-out from certain types of processing.

Important: If your data is collected by a Client, please contact them directly. We support Clients in fulfilling data subject rights.